1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
🍪 Simple Explanation: Think of cookies like a restaurant remembering that you prefer a table by the window. They don't know your name, but they remember your preference to make your experience better next time you visit.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser until they expire or you delete them. Session cookies are deleted automatically when you close your browser.
2. Why Do We Use Cookies?
We use cookies for several important reasons:
- Essential Functionality: To ensure our website works properly (e.g., navigation, security, form submissions).
- Performance & Analytics: To understand how visitors interact with our site – which pages are most popular, how long people stay, and if they encounter errors.
- Preferences: To remember your settings and preferences (e.g., language, region, cookie consent choices).
- Marketing: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns (only with your consent).
3. Types of Cookies We Use
We classify cookies into the following categories:
| Cookie Type |
Description |
Consent Required |
| Strictly Necessary Cookies Always Active |
Essential for the website to function. They enable basic features like page navigation, security, and accessibility. You cannot opt out of these cookies. |
No (legitimate interest) |
| Performance / Analytics Cookies |
Help us understand how visitors use our site – which pages are visited, bounce rates, traffic sources. We use Google Analytics for this purpose. |
Yes (implied or explicit) |
| Functional / Preference Cookies |
Remember your choices and preferences (language, region, cookie consent) to provide a more personalised experience. |
Yes (implied or explicit) |
| Targeting / Marketing Cookies |
Used to deliver advertisements relevant to you and your interests. They also limit how many times you see an ad and measure campaign effectiveness. |
Yes (explicit consent required) |
4. Specific Cookies We Use
Below is a detailed list of the specific cookies we use on Chicken Road UK:
| Cookie Name |
Provider |
Purpose |
Duration |
| cookie_consent |
Chicken Road UK |
Stores your cookie preference choices (essential, analytics, marketing). |
12 months |
| session_id |
Chicken Road UK |
Manages your session while browsing our site (temporary). |
Session |
| language_pref |
Chicken Road UK |
Remembers your preferred language (English). |
12 months |
| _ga |
Google Analytics |
Distinguishes unique users for analytics reporting. |
2 years |
| _gid |
Google Analytics |
Distinguishes users for analytics (24-hour tracking). |
24 hours |
| _gat |
Google Analytics |
Throttles request rate to improve performance. |
1 minute |
5. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies directly. Below are the third parties that may set cookies when you use our website:
- Google Analytics: We use Google Analytics to analyse website traffic and user behaviour. Google Analytics sets cookies to collect information about how visitors use our site. This information is anonymised and used to improve our website. Google's Privacy Policy
- Casino Affiliate Networks: When you click links to our recommended casinos, third-party affiliate networks may set cookies to track referrals. These cookies are used solely for commission attribution and do not collect personal data.
- Social Media Platforms: If you share our content on social media (Twitter, Facebook, etc.), those platforms may set cookies. We do not control these cookies.
🔗 Important: We do not have access to or control over cookies placed by third parties. You should review the privacy and cookie policies of these third parties for more information.
6. How Long Do Cookies Last?
Cookies have different lifespans depending on their purpose:
- Session Cookies: These are temporary and expire when you close your browser. Used for essential functionality during your visit.
- Persistent Cookies: These remain on your device for a set period (from 24 hours to 2 years). They are used to remember your preferences and settings for future visits.
- First-Party vs Third-Party: Cookies set by Chicken Road UK (first-party) are managed by us. Third-party cookies (e.g., Google Analytics) have durations determined by those providers.
You can delete cookies at any time through your browser settings (see Section 7 below).
7. How to Control and Delete Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways:
7.1 Cookie Consent Banner
When you first visit Chicken Road UK, you will see a cookie banner that allows you to accept or reject non-essential cookies (analytics and marketing). You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- See what cookies are stored on your device
- Delete all cookies
- Block cookies from specific websites
- Block all third-party cookies
- Set your browser to notify you when a cookie is set
Instructions for managing cookies in popular browsers:
⚠️ Note: Disabling or rejecting essential cookies may affect the functionality of our website. Some features may not work properly if you disable all cookies.
8. Your Consent
By using our website, you consent to our use of cookies as described in this Cookie Policy, subject to your choices made via our cookie consent banner.
8.1 How We Obtain Consent
When you first visit Chicken Road UK, we display a cookie banner that:
- Informs you that we use cookies
- Explains the types of cookies we use (essential, analytics, marketing)
- Gives you the option to accept all cookies, reject non-essential cookies, or customise your preferences
8.2 Withdrawing Consent
You can withdraw your consent at any time by:
- Clicking the "Cookie Settings" link in our website footer
- Changing your browser settings to block or delete cookies (see Section 7)
- Contacting us at privacy@chickenroads.co.uk
Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. When we make changes, we will revise the "Effective Date" at the top of this page.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If we make material changes, we will notify you by:
- Posting a prominent notice on our website; or
- Sending an email to the address you provided (if applicable).
The current version of this Cookie Policy was last updated on 1 March 2026.
This Cookie Policy was last updated on 1 March 2026.
Chicken Road UK is committed to transparency about how we use cookies and tracking technologies.
